Cheerwine and Print Ad Consistency

...Or, the ad text and the visuals should MATCH.

Here's what I'm talking about:

What do you notice about this billboard?

Go ahead...

...Did you see that?  Raised in a glass.  It says that.  Right there in RED.  Except it's not a glass, it's a cup.  A paper cup.  Which is fine, really.  But it doesn't match the ad text. 

Now, there are confused drivers all over the South and other places where this ad campaign is in play. 

Thanks, Cheerwine!