Some may remember a recent trip to Burger King I took in light of reading about their "new" menu items and the supposedly new experience of eating there.
After that trip, I was actually reluctant to go back...but, the Whopper. It's good. With cheese, of course.
So, I returned. And took my daughter.
It was definitely better the second time. The service was faster, the freestyle fountain was fully functional -- I had Cherry Vanilla Dr. Pepper and my daughter had Hi C Fruit Punch.
I got the Whopper, of course.
She got the kids meal with Chicken Strips. And they weren't just chicken nuggets. They were well-seasoned strips of chicken. They were quite tasty. Plus, they had apples as a side.
On the downside, the store has not been remodeled and still has an "old" feel to it. And not in the good way. They weren't especially busy even though it was dinner time.
People did seem to be enjoying the new smoothies, but no one bought any ice cream, let alone the Bacon Sundae, while I was there.
Burger King may be coming back. Slowly. If more of their stores are remodeled and they can keep the service going strong, I'm guessing people will come back, try it out, and come back again.
Showing posts with label Whopper. Show all posts
Showing posts with label Whopper. Show all posts
Tuesday, May 22, 2012
Monday, April 9, 2012
My trip to Burger King..
So I've been reading lately about how Burger King has changed. They've been getting some attention lately for their new menu items (chicken wraps, smoothies, frappes)... and for a general change in their marketing approach.
I've always been a fan of the Whopper and the "Have it your way" attitude at Burger King. Meanwhile, I've sometimes found the stores to be not very busy and with something of a gross feeling about them.
So, I tried out my local store. It still looks the same on the outside. But on the inside, there were pictures of people sitting around tables of BK food and seeming to really like it.
They also had a Coke Freestyle Fountain. A GREAT idea. I had Cherry Vanilla Coke. Yum! They only had one, though. And there are tons of choices... So, it took some time for people to figure out the touchscreen machine and to choose what they wanted. There used to be two fountains with the standard selection of seven or eight drinks. So, two people could easily and quickly fill their cups. Not so anymore. This will definitely take some learning -- or, it will make people not want to come back. I guess two freestyle fountains would be too much. But at lunch time, this could be a hassle.
Of course, on this visit, which was actually just after 1 PM, so missing the key lunch rush, there was quite a crowd. And, lots of waiting. Orders came out very slowly. More than 10 minutes AFTER my order was keyed in, my name was being called for my food.
I did happen to notice that BK now offers a Bacon Sundae. Yep, BACON! Soft serve ice cream, pieces of real bacon, and one slice of bacon shoved in the ice cream. Also topped with caramel and chocolate. Now, this sounds like it might be tasty.
But, if Burger King is going to stage a comeback and reclaim its place as the #2 burger joint in America, the service will have to be faster at its restaurants and the challenges of the freestyle fountain will need to be worked out. Plus, more stores will need to be upgraded quickly. Otherwise, people will think it is the same old Burger King with a bigger menu.
I've always been a fan of the Whopper and the "Have it your way" attitude at Burger King. Meanwhile, I've sometimes found the stores to be not very busy and with something of a gross feeling about them.
So, I tried out my local store. It still looks the same on the outside. But on the inside, there were pictures of people sitting around tables of BK food and seeming to really like it.
They also had a Coke Freestyle Fountain. A GREAT idea. I had Cherry Vanilla Coke. Yum! They only had one, though. And there are tons of choices... So, it took some time for people to figure out the touchscreen machine and to choose what they wanted. There used to be two fountains with the standard selection of seven or eight drinks. So, two people could easily and quickly fill their cups. Not so anymore. This will definitely take some learning -- or, it will make people not want to come back. I guess two freestyle fountains would be too much. But at lunch time, this could be a hassle.
Of course, on this visit, which was actually just after 1 PM, so missing the key lunch rush, there was quite a crowd. And, lots of waiting. Orders came out very slowly. More than 10 minutes AFTER my order was keyed in, my name was being called for my food.
I did happen to notice that BK now offers a Bacon Sundae. Yep, BACON! Soft serve ice cream, pieces of real bacon, and one slice of bacon shoved in the ice cream. Also topped with caramel and chocolate. Now, this sounds like it might be tasty.
But, if Burger King is going to stage a comeback and reclaim its place as the #2 burger joint in America, the service will have to be faster at its restaurants and the challenges of the freestyle fountain will need to be worked out. Plus, more stores will need to be upgraded quickly. Otherwise, people will think it is the same old Burger King with a bigger menu.
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